How to Set Up a Google Business Profile

Step-by-step process for creating a Google Business Profile and getting it verified.

Applies to anyone responsible for setting up or managing a business's online presence.

The designated marketing or operations staff member completes and verifies the profile accurately.

Step 1

Preparation

Collect the following information before starting:

Step 2

✓If you don't already have a Google Account (Gmail), create one at accounts.google.com/signup.
✓Use an email the business owner or an authorized manager can access long-term.

Step 3

1
Go to business.google.com.
2
Click Manage now.
3
Enter the business name and click Next.
4
Select the appropriate business category and click Next.
5
Choose whether to add a physical location customers can visit. If yes, enter the address. If not (e.g. a service-area business), enter the cities or regions served.
6
Add a contact phone number and website URL (if available).
7
Confirm the business details and click Finish.

Step 4

Google requires verification to confirm you are authorized to manage the business. Available methods vary by business type and location.

For some businesses you'll record a short video showing the storefront, signage, and equipment.

In some cases a Google support agent conducts a live video call with you.

To complete: once you choose a method, follow the on-screen instructions.

Step 5

After verification, add:

✓Do not use a PO Box or virtual office address unless it complies with Google's guidelines.
✓Ensure all information is accurate and consistent with your website and other listings.

If verification fails, contact Google Business Profile support at support.google.com/business.